Heritage

The Dual Revolution (1872)

The Spirit We Inherit

The Dual Revolution

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The "1872" inscribed within the logo is not the founding year of THE URAh. It represents the year that marks the origin of the spirit the brand inherits.

Revolution No. 01

The Jacquard Crossing.

Revolution No. 02

The Paradigm Shift.

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Nishijin × Jacquard

In 1872, the prefecture of Kyoto sent weavers from Nishijin across the sea to Lyon, France, in search of a technology they had never seen. A city that had woven for a thousand years judged that tradition alone could not carry it forward — that decision itself was the revolution. The Jacquard looms they brought home modernized Nishijin's hand-weaving, and Kyoto's craft joined hands with the wider world.

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From Kimono to Western Dress

In the same year, an imperial decree changed Japan's formal dress from kimono to Western clothing. A system of dress a thousand years old turned on a single proclamation. The relationship between Japan and Western garments begins here.

The URAh: Catalyzing the Third Revolution

Inspired by two revolutions that occurred in Kyoto in 1872, the spirit of a third revolution will begin here in 2026.