{"title":"The Jacket","description":"","products":[{"product_id":"the-varsity-jacket","title":"The Varsity Jacket","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eBrand Philosophy: Ura-Masari\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDuring the Edo period, townspeople, forbidden from overtly displaying wealth due to sumptuary laws, transformed this restriction into quiet defiance. They would wear simple haori jackets, but conceal the most precious silk linings, dyed with the rarest pigments, on the inside – this was \"Ura-Masari.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTHE URAh is a varsity jacket that carries this philosophy into the modern era. The exterior is crafted from deep black melton wool, and the Phantom Chenille logo on the left chest reveals its three-dimensional quality only when light hits it at a certain angle, making for an extremely subtle statement. However, on the inside, a vibrant Kyoto-woven jacquard pattern, available in four colors, is certainly present.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhat \"1872\" Signifies\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \"1872\" inscribed within the logo is not the founding year of THE URAh. It represents the year that marks the source of the spirit the brand inherits.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eFirst Revolution: Nishijin-ori × Jacquard Loom\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn 1872, a Nishijin craftsman traveled overseas and brought the \"jacquard loom\" from Lyon, France, to Japan. Nishijin-ori, which had been hand-woven, underwent a revolution of modernization, marking the first moment Kyoto's tradition was connected with global technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eSecond Revolution: From Kimono to Western Wear\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn 1872 (Meiji 5), by imperial decree of Emperor Meiji, Japan's formal attire officially shifted from Japanese clothing to Western clothing. This was a moment of immense game-changing for Japan's apparel industry.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eThe Third Revolution Initiated by THE URAh\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by the two revolutions that occurred in Kyoto in 1872, the third revolution, inheriting that spirit, begins here in 2026.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THE URAh","offers":[{"title":"Default Title","offer_id":52899103932725,"sku":null,"price":100.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0009\/6821\/files\/the-varsity-jacket-black-only-no-logo-no-text.png?v=1779116034"}],"url":"https:\/\/theurah.com\/en\/collections\/the-jacket.oembed","provider":"THE URAh","version":"1.0","type":"link"}